Smart Camera

client

Google

project scale

my role

UX Designer, UX Researcher, Accessibility SME

skills applied

how did I contribute?

challenge statement

How might we create a fun, engaging way for Crowdsource users to train image recognition machine learning models?

The process

user goals

data  scientist goals

eng team goals

generated many How Might We’s, ideas and questions

Had the group generate as many ideas as possible during brainstorm session

design idea 1

Daily catch

design idea 2

Scavenger hunt

cafe studies

Conducted 15 cafe studies with visitors to understand user feedback

findings

build

Delivered design specs, accessibility annotations and accessibility recommendations to engineers

design specification

accessibility annotations

accessibility hotlist

The results

statistic

Helped Google generate 100K+ user donated images in two weeks and 406K images in one quarter

user feedback

Retrospective

Adding more gamification elements to make photo collection more engaging

Creating collection wall to encourage users to try different categories and see their progress

Creating prototypes earlier to communicate interaction, animation, and UX flows with engineers