Smart Camera

client

Google

project scale

  • 6M global users

  • 100+ local influencers

  • 80K+ community members

  • Users spread across 190+ countries around the world

  • 330K+ weekly active users

  • 1M+ answers from users around the world everyday

my role

UX Designer, UX Researcher, Accessibility SME

skills applied

  • UX design

  • UX research

  • Graphic design

  • Google Material

  • Accessibility

  • Brand guidelines

  • Prototype

how did I contribute?

  • Brainstormed with Data Scientists and Engineers to understand constraints and requirements

  • Created comprehensive end-to-end user experience, including interactive flow, wireframes, high-fidelity mockups, prototype, and graphic design

  • Led user research for multiple product streams to inform end-to- end product strategy and development, using a range of generative and tactical UX research methods in “discover, explore, design and iterate” phases

  • Served as the subject matter expert (SME) for defining product inclusion and accessibility

  • Collaborated with Designer to design the new product logo and brand guidelines

  • Worked with global Crowdsource Community team to deliver best experience for Influencers, Top Contributors and all Users.


challenge statement

How might we create a fun, engaging way for Crowdsource users to train image recognition machine learning models?

The process

user goals

  • Have fun while helping my community

  • Benefit from open-source datasets

data scientist goals

  • Eliminate data culture and region bias

  • Improve on device image recognition ML models

eng team goals

  • Experiment Flutter framework

  • Launch product by mid Q3 2019


generated many How Might We’s, ideas and questions

Had the group generate as many ideas as possible during brainstorm session


design idea 1

Daily catch

design idea 2

Scavenger hunt


cafe studies

Conducted 15 cafe studies with visitors to understand user feedback

findings

  • “Label“ is too technical and not user friendly

  • Users were confused by both label prediction and bounding box were incorrect option


build

  • Discuss feasibility with engineers

  • Based on key findings from the studies, iterated the design and made prototype


Delivered design specs, accessibility annotations and accessibility recommendations to engineers

design specification

accessibility annotations

accessibility hotlist


The results

statistic

Helped Google generate 100K+ user donated images in two weeks and 406K images in one quarter

user feedback

  • I love this update!

  • It was a wonderful experience to try to help participate make Google even better .... this app is really really a gem on the Google Play Store

  • Amazing app to do some useful, helpful and good work without much hard work. Helps us to spend time creatively

Retrospective

Adding more gamification elements to make photo collection more engaging

Creating collection wall to encourage users to try different categories and see their progress

Creating prototypes earlier to communicate interaction, animation, and UX flows with engineers